The power of framing


Prioritize the company’s most important, user-focused business opportunity.


Get the team clear on what you do know and still need to know about the problem space.


Spark critical, early conversations to arrive at a well-defined business challenge.

Inside the toolkit

Includes New Haircut’s battle-tested 9-step Problem Framing process.
All of the tools & templates we use to facilitate our framing workshops,
plus instructional videos to teach you along the way.

All in one comprehensive, actionable toolkit.

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Instructional videos

Gain a deeper understanding of framing while learning to apply the tools and methods, directly from the team at New Haircut.

  • Receive the same expert training included in our 1-day Problem Framing workshops.
  • Immerse in practical and relatable stories to help provide helpful context.
  • Understand the subtle nuances of facilitating each step.
  • Feel supported and confident - like we’re co-facilitating alongside you!
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Digital templates

For distributed or colocated teams! Use these templates to run your workshop virtually. Or use them to digitize your in-person workshop.

  • Comprehensive and ready-to-use regardless of your team setup.
  • Includes the Pre-Work template to get the team onboarded & ready for the workshop.
  • Includes the complete Framing template: 9 framing steps, plus Problem Leveling.
  • Upload your project specific content, alongside our recommended resources.
  • Detailed agenda with a step-by-step breakdown of timing (print-ready).
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Facilitator's guide

A detailed playbook to help you prepare for and lead your team to exciting new insights that they're hoping to unlock through framing.

  • Gain proficiency in leading the pre-work activities and all 9 framing steps.
  • Level up your facilitation with New Haircut's best practices and pro tips.
  • Measure the team's outputs against step-by-step visualized examples.
  • Introduce activities and keep up team engagement with included eye-openers.
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Team presentation deck

Keep yourself and the team informed, aligned, and on track with this complementary slide deck.

  • Ground the team's understanding with the included framing and design thinking intro.
  • Keep the team feeling informed about their progress with a visual arc of the process.
  • Includes supporting content and narratives to provide helpful context.
  • Empower the team to compare their ideas and outputs against visual examples.
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Toolkit tour

Go inside the toolkit to see everything that's included!
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Toolkit sneak peek

Get a feel for the toolkit by following along, as we unpack the first step of New Haircut's 9-step framing process.

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Who is the toolkit for?

Facilitators of all levels. Our intention in creating this toolkit was to organize all of the tools & resources we wish we had when discovering framing. You'll go deep with many concepts, which means advanced facilitators will receive significant value. And since the toolkit is comprehensive, those jumping in to facilitate while still leading full-time roles, such as product managers, scrum leads, ux researchers, ux / ui designers, innovation managers, and strategists will also be highly successful!

Can I use this if I'm a consultant?

Absolutely. The toolkit was designed to be used by facilitators working in-house, as well as external consultants, coaches, and trainers. We only ask that you don't re-sell the toolkit. More about that in the question below, "Can I share this with my team?"

What kinds of projects can I use the toolkit on?

Problem Framing is a business strategy tool. It empowers organizations to discover exciting business opportunities that are rooted in human-centered needs. This means that framing and this toolkit can be used in any related application.

Can I use this to prepare for a design sprint?

Yes! We love design sprints. But sprints can't tell you if you're solving the right problem. After learning that lesson the hard way a few times, we designed this framing process (and toolkit) to ensure we're tackling problems that will produce company impact and human value.

Where does this fit in the overall design / innovation process?

Every organization has their own methodology. Our framing process and toolkit is intended to be used early on in the conversation, when you're first evaluating a problem space. We recommend completing some research prior to. But framing can also help identify gaps in research, to do during and afterward.

Can I share this with my team?

Yes, and! While the toolkit is copyright protected by New Haircut, it ships with a Creative Commons license that invites you to use everything within as many times as you'd like for the work you're leading within your organization!

The Creative Commons license also protects the toolkit from being modified, resold, or used for commercial purposes. Get in touch if you have any additional questions.

Can I use this toolkit to train others too?

Yes. While the toolkit was designed to be applied on real business initiatives, you can also use it to train yourself and others within your team.

Is this for colocated or distributed teams?

Both! The format, materials, and templates can be applied no matter how your team is organized.

Is there a recurring fee?

No. You pay a one-time fee to receive access to all of the toolkit content.

How will I access the materials?

The toolkit sits within a platform called Podia. Once you pay for your toolkit, you'll be provided access. You'll be able to stream the Instructional Videos directly. The Facilitator's Guide, Presentation Deck, and Agenda are downloadable PDFs. You'll also be given links to access the Digital Templates.

What if I still have more questions?

We'd love to hear from you! Use the chat widget in the bottom right corner of this page. If we don't reply soon enough, you can also send us an email to


"You guys did an amazing job gathering all of this wisdom into one easy to use insightful location. I have already started using it and others @ REI are super excited to dive in. Thank you!"

Beth Hayes | REI
“We’ve had great success using this toolkit to frame problems from both business and human perspectives. It’s equipped us to start projects with confidence and spark critical conversations early. Highly recommended!"
Maia Scuipac | Booz Allen Hamilton
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